Hey Ben Thomas here let’s talk a little about the importance of research when it comes to lead generation.
Something that a lot of business owners don’t consider is the fact that sometimes you have to do some research before you can start a lead generation campaign.
This is because it’s important to know what your prospective customers need, want and are willing to pay for, so you don’t waste your time and money generating leads that just don’t convert into paying customers.
Let’s face it isn’t that our goal as business owners to generate sales from our leads.
When you talk about getting new customers to your website or business, often the focus is simply on bringing in any type of leads you can. A lead is of course any potential customer who meets the right criteria and thereby can be considered the type of person that you’re going to be marketing too.
While this is a good starting point, you will find that you will yield much better results if you take the time to do some research into your target market. That way you can attract the right type of leads and you won’t be wasting time and money marketing to people who aren’t interested in purchasing from your business.
As a part of your market research you want to learn what it is that your prospective customers are looking for as well as the things they don’t like because the better you know your audience, the more successful your lead campaigns will be and the more sales you will make.
Please do keep in mind that not all leads are created equal and some leads are better than others. The main goal of your business is to to bring in the right kinds of leads and convert those leads into customers.
Once you have tapped into the minds of your target audience you can tailor your campaigns so that they will draw customers to your business.
OK let’s go over a few different types of leads so you can understand them better:
The Cold Lead
This is the most basic type of lead. It’s someone who you have established contact with and who matches your target demographic. In other words, they are the right age, sex, location and income and you have the means to reach out to them.
The Warm Lead
This is a lead that you have had an interaction with and that has shown some kind of interest in your business. They aren’t paying customers yet but they have demonstrated interest in you and that makes them much more likely to become a customer in future.
The Hot Lead
This is the best type of lead, this is a qualified lead. It is someone who has not only shown an interest in the information you share but has actually shown an interest in your products or services. That means with the right push they are more likely to buy from you.
Hope this helps you understand the importance of research when it comes to your lead generation campaigns a little better, look out for my other posts on this subject and have an awesome day.